Tuesday, January 17, 2006

There is something to be said about taking the low road

I think most consumers would agree that it is hard to go anywhere without sexually suggestive images being shoved in our faces by advertisers. These days, the idea that “sex sells” is highly regarded as truth; and, across the world, companies ranging from Abercrombie and Fitch to the neighborhood burger shack are giving the ok for their advertising companies to turn even the most innocent of products into a sexual circus (i.e. that hamburger commercial that featured a practically naked Paris Ho-ton washing a car).

One might also argue that most consumers don’t really mind all that extra T&A; after all, a little half-time nipple slip here and there never REALLY hurt anyone (plus I am sure there is some educational value in there somewhere). However, I do think that there is something to say about subtlety, and sometimes advertisers totally cross that line. Case in point: the web designers for The Negril Inn.

I was searching online for a hotel in the Caribbean, and stumbled upon a website for this little Spring Break-orientated getaway in Jamaica and while I can see that they are attempting to attract a young crown- I think they may be going a little overboard with this graphic on their site:



Here's a better look: I mean, I agree that it is nice to know that the hotel offers a pool and A/C (AIR CONDITIONING), but do we really need a graphic showing that “ACTION” and “BOOBS” are available as well? Then again, maybe I am out of touch- do you think guests to the hotel have to pay extra for the boobs based on their size or is just a flat rate?

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